Event date and timings:

3rd May 2016; 8.30 am to 5.30 pm


Plaza Ballroom, Radisson Blu Hotel, Dubai Deira Creek .

Phone: +971 4 2227171

Programme details & agenda

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  • May 3, 2016
    Day 1
  • Session 1 (Morning)
  • Session 2 (Afternoon)
Registration, Introduction and welcome speech

Keynote - Key trends shaping the food service industry

- GCC food service industry market outlook 2016-2020: Factors driving growth
- Emerging F&B destinations and restaurant formats: Malls vs Hotels vs freestanding restaurants – who’s wining the battle for share of stomach?
- Changing food consumption patterns
- Impact of falling oil prices, rising food imports, market saturation

Masterclass – How cash flow management is critical to business success

- How to accelerate the way cash moves into your business
- How to maximize the labour efficiency in the business
- How to focus on the higher profitable areas of the business

Tea/coffee break

Food safety in Dubai: Shaping up for the future

- A look at Dubai Municipality’s new programs to enhance food safety
- Food safety standards: focused and result oriented inspections and transparency that would empower consumers to make better choices

Panel discussion – The pain points of restaurant expansion

- Acquiring the right locations and battling increasing rents
- Talent acquisition and retention
- Achieving supply chain and multichannel efficiency

Masterclass - Legal aspect of leasing

- Essential terms of a lease agreement in the UAE
- Dubai tenancy laws
- Landlord-tenant dispute resolution

Re-imagining food service in UAE’s fast evolving F&B landscape


Panel discussion – Innovating concepts, menu, and customer experience

- What customers want and how you can exceed their expectations
- How customer feedback can make or break your restaurant
- How innovative concepts and menu drives customers into restaurants

Panel discussion – Connecting with customers emotionally and creating brand ambassadors

- How to create a strong connection between the brand and the customer – building brands on customer service
- Why brands must evolve and rebrand to stay relevant
- Why brand localization matters – understanding local customer preferences

Tea/coffee break

Panel Discussion – Franchising and Internationalization

- When is the right time to franchise your restaurant business?
- What’s the best route for the expansion of homegrown brands?
- Factors to consider before franchising your restaurant business?

Masterclass – Influencing consumer choices

- The evolution of marketing and the tools making it possible to reach your target customers
- Turn your employees into brand marketers
- What does 2016 marketing budget look like?