I have the pleasure of working in an area of new Dubai that’s awash with great restaurants, many of them smaller independents, and I enjoy taking lunch time walks around the area and picking an eatery that tickles my taste buds. More often than not, I find that a new place has popped up, but
The F&B business has one of the highest failure rates among all start-ups in the first year of operation. If you are a novice restaurateur, it is all the more important for you to keep asking yourself why you are launching a new concept, why you are entering a market, who your customers are, and